This truly IS stone age. Nobody uses a Rolodex any more, but at the time, there was one on every desk. The booklet you see here was a catalog of individual items you could choose to put together a custom gift basket. Choose your own budget, Choose your own taste. We were happy to do all the rest. It was mailed to businesses who traditionally send hospitality gifts, This little catalog with the rolodex card increased business by 300% (that is NOT a typo) in one department. The timing was perfect and we made the decision easy. Today you'd use social media to do the same thing.
This is a simple hand-out. We put on a special event, off site, and wanted people to get an idea of who we were, how to get there and know that we took all kinds of currency. It is included here for the pen and ink rendering. It helps to create a feeling of transcending time that is harder to do with a photograph. And in a world of photos, an old fashioned rendering stands out.
These are booklet covers. Booklets are designed as a leave-behind, something that makes you memorable, something that makes it easy to see things from your perspective.
